The Meaningfulness of Marketing
The Belgian Association of Marketing wants to put Meaningful Marketing at the heart of brands. Because more meaningful marketers will build more meaningful brands. Brands that have a positive impact on consumers’ and collective wellbeing. Brands that resonate with employees. Brands that generate wealth for their owners.
Sounds ambitious, challenging, demanding? For sure. But we always look at the bright side of life.
Morning
9:30 Opening Jean Cornet, President of the Congress Inspirators and host Marcus Orlovsky, Bryanston Square
9:40 - 10:25 Bob Hoffman 🇺🇸 - Ad Contrarian
Marketers Are From Mars, Consumers Are from New Jersey
10:30 - 11:10 Hugues Bersini 🇧🇪 - Université Libre de Bruxelles
The two AI: conscious and unconscious
11:15 - Break
12:10 - 12:30 Stéphane Amarsy 🇫🇷 - Inbox
Le marketing sera prédictif ou ne sera plus!
Lunch
12:30 pm
Networking Lunch
12:30 pm
Lunch & Learn
12:30 pm
Lunch & Learn
12:30 pm
Lunch & Learn
12:30 pm
Lunch & Learn
12:30 pm
Lunch & Learn
Afternoon
14:10 - Battle of the Voices
14:25 - 14:55 Jos de Blok 🇳🇱 - Buurtzorg
What creates meaningful work and meaningful marketing?
15:20 - Break
15:50 - BEElite Innovation Awards powered by Igepa
15:55 - 16:15 Elisabet Lamote 🇧🇪 - Trooper
How to realise an efficient marketing campaign for a brand, and at the same time be socially involved?
16:20 - Marketer of the year's point of view (FR) – Aude Mayence, Delhaize
16:45 - 17:20 Tom Goodwin 🇺🇸 - Zenith Optimedia
Advertising for the Post Digital Age
17:20 - BAM Networking Drink & Party
17:30
Book & Learn "Meaningful Marketing"
*Limited capacity
17:30
BAM & Learn "Digital Maturity Benchmark"
