The Meaningfulness of Marketing
The Belgium Association of Marketing wants to put Meaningful Marketing at the heart of brands. Because more meaningful marketers will build more meaningful brands. Brands that have a positive impact on consumers’ and collective wellbeing. Brands that resonate with employees. Brands that generate wealth for their owners.
Sounds ambitious, challenging, demanding? For sure. But we always look at the bright side of life.
Morning
9:30 Opening Jean Cornet, President of the Congress Inspirators and host Marcus Orlovsky, Bryanston Square
9:40 - 10:25 Bob Hoffman 🇺🇸 - Ad Contrarian
Marketers Are From Mars, Consumers Are from New Jersey
10:30 - 11:10 Hugues Bersini 🇧🇪 - Université Libre de Bruxelles
The two AI: conscious and unconscious
11:15 - Break
12:20 - 12:30 Stéphane Amarsy 🇫🇷 - Inbox
Le marketing sera prédictif ou ne sera plus!
Lunch
12:30 pm
Networking Lunch
12:30 pm
Lunch & Learn
12:30 pm
Lunch & Learn
12:30 pm
Lunch & Learn
12:55 pm
Lunch & Learn
12:30 pm
Lunch & Learn
