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The Meaningfulness of Marketing

The Belgian Association of Marketing wants to put Meaningful Marketing at the heart of brands. Because more meaningful marketers will build more meaningful brands. Brands that have a positive impact on consumers’ and collective wellbeing. Brands that resonate with employees. Brands that generate wealth for their owners.
Sounds ambitious, challenging, demanding? For sure. But we always look at the bright side of life.

Morning

8:00 am

BREAKFAST & Learn

 

 

9:30 Opening Jean Cornet, President of the Congress Inspirators and host Marcus Orlovsky, Bryanston Square
9:40 - 10:25 Bob Hoffman 🇺🇸 - Ad Contrarian
Marketers Are From Mars, Consumers Are from New Jersey

10:30 - 11:10 Hugues Bersini 🇧🇪 - Université Libre de Bruxelles 
The two AI: conscious and unconscious 

 

11:15 - Break
11:45 - 12:05 Alfred Levi 🇳🇱 - AholdDelhaize
Retail media, the next marketers hope
12:10 - 12:30 Stéphane Amarsy 🇫🇷 - Inbox
Le marketing sera prédictif ou ne sera plus!

Lunch

12:30 pm

Networking Lunch

Great Traiteur

12:30 pm

Lunch & Learn

12:30 pm

Lunch & Learn

 

12:30 pm

Lunch & Learn

IBM

12:30 pm

Lunch & Learn

12:30 pm

Lunch & Learn

12:30 pm

Lunch & Learn

Bob Hoffman

 

Afternoon

14:10 - Battle of the Voices
14:25 - 14:55 Jos de Blok 🇳🇱 - Buurtzorg
What creates meaningful work and meaningful marketing?
15:00 -  15:20 Koen Delvaux 🇧🇪 - Joyn 
Connecting brands with local economy 
15:20 - Break
15:50 - BEElite Innovation Awards powered by Igepa
15:55 - 16:15 Elisabet Lamote 🇧🇪 - Trooper 
How to realise an efficient marketing campaign for a brand, and at the same time be socially involved?
16:20 - Marketer of the year's point of view (FR) – Aude Mayence, Delhaize
16:45 - 17:20 Tom Goodwin 🇺🇸 - Zenith Optimedia 
Advertising for the Post Digital Age 
17:20 - BAM Networking Drink & Party
17:30 
Book & Learn "Meaningful Marketing"

*Limited capacity

 

17:30 
BAM & Learn "Digital Maturity Benchmark"

 

22:00 - Closing