Marketers do not know their consumers
Today’s consumer and consumer behaviour is often hidden in numbers. Too few marketers have actionable data at their disposal and many data crunchers are unable to communicate their findings in an understandable & inspirational way. Discover how data can bring insights to life. How data can become impactful communication. But also know that not everything can be measured. That people aren’t 100% predictable. Although some behaviour is. You just need to know which…
11:00 - Break
12:40 - Q&A with Guy Elewaut (Colruyt), Marketer of the Year 2017
14:25 - Koen Van Impe
The new economy creates less value than the old one
The rules of the games have changed. Digitalisation offers endless opportunities yet also pitfalls. We admire companies like Amazon, Uber or AirBnB but we know that they destroy more jobs than they create and they have not proven yet that they can be consistently profitable. And how cans "classic" companies and brands create value for their customers?