Download the Marketing Congress App : iOS / Android

The Meaningfulness of Marketing

The Belgium Association of Marketing wants to put Meaningful Marketing at the heart of brands, politics and society. Because more meaningful marketers will build more meaningful brands. Brands that have a positive impact on consumers’ and collective wellbeing. Brands that resonate with employees. Brands that generate wealth for their owners.
Sounds ambitious, challenging, demanding? For sure. But we always look at the bright side of life.

Morning

9:30 - Opening Jean Cornet 
9:40 - Bob Hoffman - Ad Contrarian 🇺🇸
10:30 - Thomas Hertog - KU Leuven 🇧🇪
11:15 - Break
11:45 - Alfred Levi - AHOLD  🇳🇱 
12:20 - Stéphane Amarsy - Inbox

Lunch

Afternoon

14:15 - Afternoon opening
15:00 - Koen Delvaux - Joyn 🇧🇪
15:25 - Break
15:55 - Elisabet Lamote - Trooper 🇧🇪
16:20 - Marketeer of the year's point of view 
16:45 - Tom Goodwin - Zenith Optimedia 
17:20 - BAM Networking Drink