Morning

9:40 - Rory Sutherland

Marketers do not know their consumers

Today’s consumer and consumer behaviour is often hidden in numbers. Too few marketers have actionable data at their disposal and many data crunchers are unable to communicate their findings in an understandable & inspirational way. Discover how data can bring insights to life. How data can become impactful communication. But also know that not everything can be measured. That people aren’t 100% predictable. Although some behaviour is. You just need to know which…

10:20 - Susan Weinschenk | The Future of Human-Technology Interaction
11:00 - Break
11:30 - Kristof Dewulf | The era of average is over
12:20 - Karl Gillis
12:40 - Yannick Bouillon | Does data need to be big to be actionable ?

Lunch

Networking Lunch

12:55 pm

Lunch & Learn 1

12:55 pm

Lunch & Learn 2

12:55 pm

Lunch & Learn 3

12:55 pm

Lunch & Learn 4

12:55 pm

Lunch & Learn 5

12:55 pm

Afternoon

14:25 - Koen Van Impe | Afternoon opening

The new economy creates less value than the old one

The rules of the games have changed. Digitalisation offers endless opportunities yet also pitfalls. We admire companies like Amazon, Uber or AirBnB but we know that they destroy more jobs than they create and they have not proven yet that they can be consistently profitable. And how cans "classic" companies and brands create value for their customers?

14:35 - Stephan Hyttfors | Value creation in the digital economy
15:15 - Accenture
15:45 - Break
16:40 - Marc Woerde
17:10 - Marc Herremans

Morning

09:10 - Opening Host Marcus Orlosvsky
09:15 - Peter Field

Technology now matters more than content

Technology is taking over. At a speed few can follow. But how can we bridge the gap between the consumer's adoption and the speed of technological innovation? And what is technology without relevant content or purpose?

10:00 - Maria Guarrido
10:30 - Break
11:00 - Yves Bogaerts
11:45 - Mark Herman
11:55 - Luc Suykens  | Raise the Bar or Leave the stage
12:25 - Kris Sierens | Belgium's New Brand of the Year

Lunch

Networking Lunch

12:55 pm

Lunch & Learn 1

12:55 pm

Lunch & Learn 2

12:55 pm

Lunch & Learn 3

12:55 pm

Lunch & Learn 4

12:55 pm

Lunch & Learn 5

12:55 pm

Afternoon

Old media is alive and kicking

How can today's marketer make the right marketing & media choices if there's little neutral information or research available in the market? Which media are still efficient today? And what is reach if there is no trust? Learn tips and tricks on how to make the right decision for your target group & brands.

14:10 - Welcome + introducing Cédric Cauderlier
14:45 - Christian Van Thillo
15:15 - Bertrand Beaudichon
15:40 - Sylvie Irzi
16:00 - Maxime Barbier
16:10 - Nell Watson