The New Marketing Realities
Mark has established himself as a thought leader. His expertise in building influential personal brands, crafting compelling content strategies, and harnessing the power of social media to build communities will undoubtedly leave a lasting impact. Be prepared to be inspired, educated, and equipped with actionable strategies to “re-think” your marketing efforts!
In a world being twisted and turned by rapid technological change, Mark Schaefer contends that we need to double our efforts to connect to customers in a more meaningful and human way. Mark will share actionable ideas drawn from two bestselling books, "Marketing Rebellion" and "Belonging to the Brand" to introduce new marketing realties applicable to any organization. You'll learn how global mega-trends are colliding in a way that suggests new marketing priorities. You'll walk away with many actionable ideas, and you'll have fun along the way!
Mark W. Schaefer is a globally-recognized author, keynote speaker, futurist, and business consultant who blogs at GROW — one of the top five marketing blogs of the world.
He teaches graduate marketing classes at Rutgers University and has written 10 best-selling books. Mark’s new book Belonging to the Brand: Why Community is the Last Great Marketing Strategy describes an essential new path to connect to customers in the modern digital world.
His many global clients include Pfizer, Cisco, Dell, Adidas, and the US Air Force. He has been a keynote speaker at prestigious events all over the world, including SXSW, Marketing Summit Tokyo, and the Institute for International and European Affairs. Mark has appeared as a guest on media channels such as CNN, The Wall Street Journal, The New York Times, and CBS News.