Media & Marketing spoke with Annemarie de Munnik (LEGO)

Sara Riss-Carstensen will be one of the main keynotes of the BAM Marketing Congress. She was a former Brand Director at LEGO. When the toy brand was in deep crisis, Sara transformed LEGO into one of the most powerful brands in the World. We are very curious to hear what she will tell us and what building blocks she will give us to tackle the current crisis.

Media Marketing spoke with Annemarie de Munnik, marketing director at Lego Benelux. A sneak peek...