BAM DEEPDIVES - Podcast
Are you ready to dive back into the world of innovative marketing insights and cutting-edge strategies? Already missing the BAM Marketing Congress?
The Belgian Association of Marketing, event organiser OFCORES and Emakina, an EPAM company have joined forces to gather the most inspiring national and international marketing experts for an inspiring chat. The result is a series of unique podcast episodes with fascinating marketing stories, useful tips and tricks, anecdotes and so much more.
The first 20 episodes were part of the "Casual Talks" series. Now we'll be releasing the next 5 (Season 4) in the lead up to the BAM Marketing Congress 2025. Stay tuned!
With the support of
BAM Deepdives - Season 4 - New Episodes
EP. 5 / THOMAS ERIKSON
"What you as a leader should know."
Discover the personal challenges Thomas faced and the lessons learned from them, providing invaluable advice for current and aspiring leaders in any field. Looking towards the future, Thomas gives us a glimpse of the new areas he's exploring and leaves us with key advice for anyone striving to improve their leadership capabilities. This episode is essential for professionals eager to understand what makes a good leader and what influences interpersonal dynamics in professional settings.
EP. 4 / MAARTEN DE NEVE & ANTHONY IGLESIAS GUERRA
"Unpacking hyper-personalisation in marketing."
Discover how leading companies are getting ready to harness the potential of personalization to predict customer preferences, enhance interaction, and drive unparalleled business growth. Tune in to gain invaluable insights into making your marketing strategy not only reactive but also intuitively proactive. This episode is essential for professionals eager to harness technology to elevate their marketing initiatives to new heights.
EP. 3 / MATT NAVARRA
"What your social media team should know."
Discover what the future of social holds and gain invaluable insights into making your marketing strategy ready for 2025 and beyond. Also learn more about the impact of ADHD on Matt’s professional life. This episode is essential for professionals eager to understand what to expect from social media in the short term and to elevate their marketing to new heights in the long term.
EP. 2 / SANDRA TIELEMANS & IVANEL PEREZ BOLIVAR
"Leveraging behavioral science in experience design."
Discover how strategic design choices—rooted in behavioral insights—can shape consumer interactions, enhance engagement, and drive conversions. Learn practical methodologies for applying these principles in digital interfaces and physical spaces, ensuring your marketing strategies resonate on a whole new level.
EP. 1 / NEIL PATEL
"What your digital marketing team should know."
Discover what the future of SEO holds and gain invaluable insights into making your digital marketing strategy ready for 2025 and beyond. This episode is essential for professionals eager to understand what to expect from SEO in the short term and to elevate their overall digital marketing to new heights in the long term.
BAM Casual Talks - Season 3
EP. 5 / ISABEL DONVIL / ADDRETAIL
"Retail Revolution"
Isabel Donvil from AddRetail discussed the revolution in the retail world - from ecological, economical to the technological point of view- and how it is an incredible opportunity for change and to craft a unique experience for retail audiences.
EP. 4 / ANNETTE DOMS & DANIEL HULME / XCIRCLE, NFTORY & SATALIA, WPP
"Technology & Creativity"
What impact does and will artificial intelligence have on our society? How do we bring people and technology together? In this Casual Talks episode, Annette Doms and Daniel Hulme discuss these questions as well as digital ownership, Web3 and NFTs.
EP. 3 / BOB SAFIAN & JOERI VAN DEN BERGH / THE FLUX GROUP & HUMAN8
"Age of Chaos"
Episode 3 of our new Casual Talks series dives deep into the "age of chaos" with Bob Safian and Joeri Van den Bergh. Both speakers discuss how in this time of rapid high velocity change, generations are being influenced by this chaotic world and how this then affects how they look at society and therefore to marketing and brands.
EP. 2 / VICTORIA HURTH & SAMIRA BROPHY / CAMBRIDGE'S INSTITUTE FOR SUSTAINABILITY LEADERSHIP & IPSOS
"Why all organisations need to be "Purpose Driven"
In the second episode of our new season of Casual Talks, Samira Brophy and Victoria Hurth dive into sustainable impactful marketing. Samira Brophy dives into sustainability advertising and how companies can improve it to make more of an impact, while Victoria Hurth delves into a wellbeing economy and how it can be driven by purpose-driven organisations and meaningful work.
EP. 1 / MARK SCHAEFER & JOERI BILLAST / SCHAEFER MARKETING SOLUTIONS & EFFICADO
"Marketing with Feeling"
Mark Schaefer and Joeri Billast join Rebecca Cox in this edition of Casual Talks to how important personal branding, community and feeling is in marketing within smaller businesses to large corporates and even within the metaverse.
BAM Casual Talks - Season 2
EP. 1 / DENNIS KENIS / FIGHTCLUB
"Rethink Digital - Data, AI and in-housing"
In this episode , we dive into the world of modern marketing with Dennis Kenis of Fightclub, a forward-thinking agency that combines performance media and creativity to play the market more effectively and efficiently. We discuss some current trends such as how data and AI will play a central role in driving marketing decisions, as well as the concept of in-housing. Tune in and rethink your digital marketing approach with Dennis.
EP. 2 / DE WINTER SUNDERMANN / SPAAKGEBEK & WE HEAR DIFFERENT
"Rethink video"
How can we reinvent video so that it continues to work? Andries De Winter of Spaakgebek and Eli Sundermann of We Hear Different innovate with audio and video and make us rethink the future of content creation and distribution to stay relevant.
EP. 3 / LIPPENS - THORE / FAMOUSGREY & MAGIS/BUDA
"Rethink Congress Theme"
Curious to understand the rationale behind selecting 'Re-think' as this year's Congress Theme and eager to discover what's in store for the upcoming Marketing Congress? Listen as Francis Lippens, CEO of FamousGrey, and Alex Thore, Congress Captain, shed light on the reasons behind this choice and provide a sneak peek into this year's event.
EP. 4 / MICHELLE DASSEN / Flexmail
"Rethink E-mail marketing"
Email marketing retains its undiminished importance as an essential communication channel to maintain a close relationship with your customers. In this episode, Michelle Dassen of Flexmail shares insights on effective methods to stay in touch with your customers.
EP. 5 / KOEN EYKENS & PIETER-JAN THEUNIS / De Praeters
"Rethink podcasts"
"Each company has a story to tell". In this episode podcast experts Koen Eykens & Pieter-Jan Theunis explain you why "Podcasts are here to stay".
EP. 6 / KAREL BYLOOS / 49/META
"Re-Think Web3 & NFT's"
In this episode Karel Byloos of 49/META explains us more about NFTs and web3 and how you can use it. He also explains how you can claim your "Rethink Token" made for the Marketing Congress.
EP. 7 / ROBIN VISSENAEKENS / JOE FM
"Re-Think Pakje van je hart"
Robin Vissenaekens, director of JOE, explains in this podcast why the charity "Pakje van je hart" is still so necessary as 1 in 5 children in Belgium live in poverty. If you would like to donate, please visit the platform or buy a gift on Friday 8 December at the BAM Marketing Congress, as the JOE truck will be there all day.