Inside the Flexbox - The Brand Activation Experience
We’re bringing together an inspiring community of marketing leaders.
Step into a unique experience where marketing meets innovation.
Expect inspiring keynotes, bold brand activations, powerful networking moments, and an afterwork to remember, all set in the brand-new Aluvision headquarters.
Secure your FREE spot now – Register here
Join us for the Inside the FlexBox event, a unique event hosted in collaboration with our congress partner Aluvision.
🗓 Thursday, October 9th, 2025
🕑 14:00 – 21:00
📍 Aluvision Headquarters (Evolis 80, 8500 Kortrijk)

Peter Decuypere
Philosopher and event pioneer Peter Decuypere reveals how to turn ME-xperiences into WE-xperiences and create real marketing value through radical content and immediacy. With sharp insights and practical takeaways, his Holy Trinity Thinking challenges conventional marketing. Expect passion, expertise, and humor in a keynote that inspires action.

NEW BALANCE - User case
FUGU created a striking 300 m² hybrid cube for New Balance, inspired by elegant orangeries.
A premium brand experience in Chamonix. Inside, visitors discover a welcoming entrance zone, a merchandising space, and immersive activations celebrating athletes and performance.

Tim Gielen
Founder of Wave of Engagement and host of the popular #teamretail podcast, has built his career at the crossroads of retail, design, and innovation.
Tim reveals how technology and shifting mindsets are accelerating retail transformation worldwide.

Horst Remes
Horst, shows that customer experience isn’t a buzzword, but a vital part of sound business, something you can design, and implement.
Horst exposes the flawed beliefs behind failed CX initiatives and shows how to turn customer experience into real business results.

Joeri Van den Bergh
Joeri Van den Bergh, marketing professor and co-author of How Cool Brands Stay Hot, is a global expert on Gen Z and Gen Alpha consumer trends, advising leading brands such as Coca-Cola and Unilever. In his keynote “Gen Z: The Paradox Generation”, he explores how brands can truly connect with young people by creating memorable experiences, sharing surprising trends and inspiring case studies that highlight how to engage this highly connected yet often lonely generation.

Secure your spot now, It's FREE – Register here