9 September 2025. Orbit by PUB and BAM are joining forces to raise awareness of sustainability in marketing. The PUB conference will therefore be integrated into the BAM Marketing Congress and will also be featured in future BAM activities.
The BAM Marketing Congress will be even more extensive this year. Orbit by PUB will become part of it. The congress is now in its ninth edition and focuses on sustainable innovation in marketing, communication and media. Core themes are sustainability, diversity and inclusion.
In practical terms, these themes will be integrated into the programme of the BAM Marketing Congress. In addition, a separate stage will be provided for the topics of Orbit by PUB.
‘For PUB, this step is a great opportunity that is fully in line with our values,’ says Director-Publisher Philippe Warzée. ‘It will enable us to put the theme of sustainability even more firmly on the map. The BAM Marketing Congress is a source of inspiration for the entire market, and making Orbit by PUB part of it adds value for all participants.’
‘Sustainability in marketing is not a fad, it is a fundamental element that should be part of every organisation,’ adds Fleur Parnet, CEO of BAM.
“Meaningful marketing is marketing that helps to make the world a better place, by encouraging behavioural change among consumers, but also by changing as a sector. Just think of good practices when it comes to storing digital advertisements.”
“BAM has been focusing strongly on this for years,” she continues, “more specifically with the Think Tank Sustainability, expertly led by Nicolas Lambert. At BAM, we want to share inspiring stories and give a voice to interesting opinions with the aim of keeping sustainability high on the agenda. The BAM Marketing Congress is an excellent platform for this.”
The collaboration between PUB and BAM will not be limited to the BAM Marketing Congress. The themes of diversity, inclusion and sustainability will also receive extra attention during the BAM Student Congress in March 2026.
