Neil Perkin

"Transforming to unlock adaptive and data-driven value"

Summary

This keynote will provide a high-level roadmap for transforming marketing through applying agile principles at scale and overcoming mindset and culture challenges to redefine a marketing operating model for the new world. With technology, AI and Big Data increasingly at the centre of marketing capability, this will focus on how marketers can transform processes, structures and culture to deliver better outcomes, faster.

Biography

Neil Perkin is the founder of Agile transformation consultancy Only Dead Fish, and the author of three bestselling books on organisational agility including ‘Agile Marketing’ and ‘Building The Agile Business’. He has run global digital leadership and marketing transformation programmes and consulted on marketing and business transformation with a broad range of large, multi-national businesses including Astra Zeneca, the UK Government, Lloyds Banking Group, Shiseido, NBC Universal and Legal & General. He moderates the renowned Google Firestarters podcast series and has been named by BIMA (British Interactive Media Association) as one of the most influential people in the UK digital industry

Neil is also organizing a master class. Info will follow soon.