Jurgen Foré

"Inside the Peloton Economy: How a WorldTour Team Creates Value"

Summary

How does a professional cycling team create value for its partners? In this keynote, CEO Jürgen Foré reveals how a modern cycling team like Soudal Quick-Step operates. He will unpack how performance, storytelling, and sponsorships come together to deliver measurable returns in one of the most global sports in the world.

Biography

Jürgen Foré took on the role of CEO for Soudal Quick-Step and AG Insurance Soudal in 2024, bringing his extensive expertise and unwavering passion for cycling to the team. A talented cyclist in his youth, Jürgen eventually shifted gears and pursued a successful career in business. Over the years, he gained valuable experience working with major multinational corporations, running his own company, and becoming a partner at Deloitte.

Despite his demanding professional journey, Jürgen has always stayed connected to the sport he loves. From coaching young talents to serving as a race regulator for Flanders Classics, cycling has remained a constant in his life. As CEO, he combines his business acumen and deep connection to the sport to drive the team forward.