Claus Raasted

How to make uncertainty work for you.

Marketing Rockstar Claus Raasted will share what innovation brings in uncertain times. He’s an author, innovation strategist, event designer and Director of The College of Extraordinary Experiences. Check him out, he's a mix of Lady Gaga, Thor and Mick Jagger. Expect the unexpected and unexpect the expected!

The College of Extraordinary Experiences, McKinsey & Company
Director & coach
8 December
Marketing innovation
Plenary stage


We live in uncertain times, and while that is terrifying, it's also amazing, because it levels the playing field. If everyone is trying to reinvent themselves and has no idea what they're doing, then being someone who can offer perspective, vision and purpose makes you a valuable partner. In this keynote, Claus Raasted takes us through fire megatrends in marketing and explains why he thinks that now is the best time ever to be a marketer.



Director of The College of Extraordinary Experiences. Coach at McKinsey. Ruby Hunter. Marketing Wizard. Innovation Strategist. Playfulness Preacher. Experience Design Pioneer. Keynote Speaker. Event Designer. Author of 36 books. With more than a thousand talks, workshops, etc. to his name, Claus Raasted has been called “a cross between Thor, Mick Jagger and Lady Gaga”. He also has a past in reality TV, but these days, who hasn't?


Claus Raasted
Claus Raasted


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