BAM Marketing Congress 2017
- The inconvenient truths of marketing in a digital era -
- First inconvenient truth: Marketers do not know their consumers
- Second inconvenient truth: The New Economy creates less value than the old one
- Third inconvenient truth: Technology is more important than content
- Fourth inconvenient truth: Traditional media are doing very well
This postcommunication magazine is sent to all congress participants and BAM members, with extra interviews with keynote speakers and background content about the congress.
