Download the Marketing Congress App : iOS / Android

The Meaningfulness of Marketing

The Belgium Association of Marketing wants to put Meaningful Marketing at the heart of brands. Because more meaningful marketers will build more meaningful brands. Brands that have a positive impact on consumers’ and collective wellbeing. Brands that resonate with employees.  Brands that generate wealth for their owners.
Sounds ambitious, challenging, demanding?
For sure. But we always look at the bright side of life.