Yasmin
Vantuykom

Title of the presentation

How influencers generate human solidarity and what is their role in solving social problems?

About the presentation

While many correlate influencers to simply promoting products on social media, in reality it has a way more noble purpose. Concurrently, influencers around the world use their platforms to participate in socially significant movements (such as sustainability, body positivity, #blacklivesmatter, etc) and advocate change that will ultimately create a better world. How influencers generate human solidarity and what is their role in solving social problems? Would the word be spread as widely without their contribution?

Biography

After 6 years of experience in marketing consulting and social media, Yasmin launched influencer marketing agency Efluenz, with a focus on creating authentic connections between brands and their ideal clients. This by working with niche micro influencers for conversion and macro influencers to create brand awareness.