Consumer & Customer Understanding | Managing Director - RAAK



About this speaker

Title of the presentation

How successful brands activate data

About the presentation

‘Data is the new gold’ you have probably heard it about a million times by now. But despite that data driven marketing is a talking point for over more than a decade, the majority of brands still flag that they are not getting the return that they would expect.

In this sessions we will zoom in on some key insights:

  1. What can we learn from brands who have successfully implemented a data driven approach
  2. What are the quick wins that we can implement today
  3. Which evolutions can we expect in 2021/2022

It is RAAK’s mission to make data tangible and actionable, so expect a presentation full of insights, examples & practical tips that you can start implementing the next day.


Tim started his career implementing marketing technology for a broad range of national customers. Here he learned from a hands-on approach on how data can benefit a wide range of marketing activities. In 2014 he co-founded the agency RAAK, that specializes in connecting actionable data with engaging content at the right moment in the customer journey. In 2019 RAAK was among the first agencies to join the fast growing INTRACTO group.

Today, as managing Director, Tim is responsible for the daily operations of RAAK and the strategy outline for key clients such as Carglass, Media Markt and AG Insurance.