Steven
Verbruggen

Title of the presentation

Building the agency of the future.

About the presentation

What will the advertising agency of the future look like? We don’t know, but we do know it will be different from today. A lot has changed in the last 10 to 15 years but as a sector we’re still doing things as before. Of course there’s digital, but after all these years it’s still considered an add-on. Or worse: a performance mechanic. This all in a day and age where media usage changed profoundly. Building the agency of the future is an open invitation and a permanent quest. Will you join us? We don’t know what the future will bring us, but we do know it will be about integration (creative and media services to start from) and collaboration.

Biography

Steven started in advertising early 2000s and served as a Production Director at digital advertising pioneer These Days (now Wunderman Thompson) and Digital Director at VVL BBDO. In 2012 he co-founded his own agency AdSomeNoise. Steven is founding- and current board member of BAM and tries to be a voice of reason in the current advertising debate.