Petra De Roos

"MC = E². How marketing with creativity leads to much greater effectiveness."

Summary

Data is everywhere, but efficiency alone isn’t enough. To truly make an impact, we need to pair creativity with our marketing strategies. This proven approach drives greater effectiveness and delivers real results.

It’s time to bring creativity back to the forefront and unlock greater value.

Biography

Petra De Roos, managing director ACC since January 2024. After over 25 years at LDV United, a creative agency part of the WPP group, and 7 years in the Effie Belgium jury of which 4 as vice-president, one of the first projects Petra took up in het new role at ACC, was to curate a whitepaper on Creative effectiveness. With the help and tons of knowledge of the strategic leads of the Expert Center APG of ACC.