Omar Mohout

Marketing as a beacon of sustainable growth in times of extreme uncertainty.

Can marketing play a major role in hedging risks and creating sustainable growth in an environment of extreme uncertainty where clock speed is constantly increasing?

Nova Reperta
Partner & Head of Digital
9 December
Growth Strategy
Plenary stage


The unpredictability and volatility of the market makes planning and looking ahead almost impossible, let alone making predictions about the future. But one thing is certain: the clock speed of the market is constantly increasing. In this session we will discuss successful growth strategies in an environment of extreme uncertainty and how marketing is playing a major role in hedging risks and creating sustainable growth.


Omar Mohout, currently Partner & Head of Digital at management consulting firm Nova Reperta, is a former technology entrepreneur, a widely published technology author, C-level advisor to high growth startups, as well as Fortune 500 companies and Professor of Entrepreneurship at Antwerp Management School and Solvay Brussels School of Economics and Management.

He is author of ‘Pricing Strategies for Startups’, ‘The Belgian Startup Landscape’, ‘Crowdfunding in Belgium’, ’99 reasons why startups fail’, ‘Corporate Venturing’, ‘Leaving a legacy’, ‘Nooit Nog Normaal, ‘Go! 28 steps to launch your venture’ and the popular ‘From idea to product/market fit’. A contributing author to the ‘100 Days Digital Marketing Plan’ and ‘The Future of Business’ books.

Mohout is Chairman of BeCentral, the largest digital skills campus in Europe; Advisory Board member of the Euronext TechShare Program; Advisor to the AI4Belgium board, advisor to the State Secretary for Digitalization and; member of the Agoria Digital Industries Committee. He also joined the Board of Directors of venture capital fund imec.istart.

Omar Mohout keynote

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