Matthieu Vercruysse

"Transforming Marketing with AI: Reality or Just Talk?"

Summary

Two years ago, with the launch of ChatGPT, we were told AI would revolutionize marketing—taking over 95% of our tasks and making many roles obsolete.

But where are we today? Has AI truly transformed the industry and your marketing?

In this session, we'll explore AI's real impact, assessing how far we've come in the journey of marketing transformation.
Discover what's hype, what's real, and what's on the horizon in the evolving landscape of AI-driven marketing.

Biography

Matthieu Vercruysse is the Chief Transformation Officer at Publicis Groupe Belgium. With over 20 years of experience in digital transformation and modern marketing, Matthieu has a proven track record of driving innovation and strategic growth across diverse markets. Heavily involved in GenAI over the last two years, and after completing the MIT Sloan School of Management course on Artificial Intelligence: Implications for Business Strategy, he is helping brands and agencies shape the future of marketing in an ever-evolving innovative landscape.