Mobility | CMO & CDO - D'ieteren Auto



About this speaker

Title of the presentation

Redefining automotive and mobility in the era of innovation

About the presentation

At a time where the odds are creating a new paradigm shift towards new ways of working and a new “new normal” dictated by technology, data and creativity, the way we move, acess mobility and consider shifting our behavioural patterns regarding cars and beyond will most probably evolve in the next 5 years as it didn’t over the last 30 years.
How is a leading automotive and mobility services as D’Ieteren envisioning this evolution and what lessons could we learn as marketers around innovation and embracing a vision ?


José Fernandez is Chief Marketing, Digital & Customer Experience Officer at D’Ieteren Auto.

Business transformation, excellence in customer experience and seamless digital eco-systems are fundamentals building blocks for the marketing strategy of one of the oldest companies worldwide, active in the mobility and automotive industry since 1805.

José brings a broad experience  as marketer and executive leader acquired in the industry and at agency side, both on digital marketing, CRM and data, creation and media levels.

He started his career in charge of International Sales & Marketing for the industrial and retail business at Vandemoortele (food FMCG), moving into the technology area as Associate Partner for Actito (CRM & Marketing Automation). He then joined the leading digital agency LBi (now Digitas, part of Publicis One) where he was Client Services Director, Strategy Director and CEO. Before joining D’Ieteren earlier this year, José was Chief Commercial & Digital Officer at Dentsu Aegis (media agency).

Next to this, José is also professor at ICHEC Brussels Business School, where he teaches Digital Marketing & Communication.


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