About this speaker
Title of the Presentation
The C A R E Principles!
About the presentation
We live in a turbulent world. If we dare to look ahead of us, we know that companies will need to take their responsibility to help solve the issues the world is facing. The C.A.R.E. Principles were
developed to help companies make the necessary shifts to remain relevant, but also prepare your brand for new demands and wishes from your future customer and/or employee.
The C.A.R.E. Principles are very simple and can be applied by everyone, no matter how small or big your brand is. Are you ready to be a trailblazer and game changer? Do you want to lead by example? Do you want to take a head start on your competition? Then sit back and listen how you can future proof your brand.
Isabel Verstraete started her career in advertising and marketing and worked in France, The Netherlands and her home country Belgium. She worked both on the corporate side of the fence as on agency side. Her biggest driver in her job has always been the ability to help brands.
In 2011 she founded her own strategy consultancy and developed the i-scan: a repositioning methodology, applied successfully on dozens of companies from SME till multinationals.
In 2014 Kate Stockman crossed her path on an international repositioning. This assignment resulted in the forming of Stockmanverstraete, a successful business collaboration, leading
strategic assignments in marketing, branding, strategy, communication and innovation.
Since 2019 she is the President of FAM: the female association of Belgian marketeers.
In the midst of the Covid-19 pandemic she started to work on The C.A.R.E. Principles. A new vision and methodology on how futureproof companies should inject care into everything they do.
Her book: ‘does your brand care?’ will be published in 2021.