About this speaker
Title of the presentation
Lunching with Robots. How Programmatic transformed Marketing
About the presentation
From its very beginning, then called "Real-Time Bidding", programmatic advertising has aimed to transform marketing. And some things definitely shifted: how we trade media, the importance of data, the skills needed,... Now in its mature state, programmatic is a tool with enormous potential to bring automation and machine learning to marketing.
Frederik Dooms has been working in digital marketing for over 10 years, on both the sell- and buy-side. His programmatic advertising experience started in Paris as a media buyer for the German, Dutch and Belgian market, followed by 3 years leading Xaxis, Group M's trading desk. Today Frederik is the Country Lead for the Google Marketing Platform, advising clients on how to get the most out of programmatic marketing.