About this speaker
Title of the presentation
Do marketeers have a soul ?
About the presentation
“Today, there are no strong brands without purpose. But having ‘no’ purpose is better than having an insincere purpose. If you are not sincere and you don’t align your words with your actions, you will immediately be called out and boycotted by consumers who in the end will use the same weapons as you. Come and listen to our ‘Meaningful Master of Purpose’ explain how you can assess the sincerity of your brand… and yourself!”
Eric Hollander is the founder and Creative Chairman of the agency Air Brussels, which he runs jointly with his partner Stéphane Buisseret. He started as a copywriter in the early 1980s at some of Belgium's best agencies of the day: BBDO, Lowe-Troost and DDB. From there he moved to Paris where he became an award-winning creative at Publicis, Ogilvy, Y&R and, for a longer period, at DDB Paris, where he signed some of the beautiful VW campaigns of the time. In 1990, his Piper-Heidsieck campaign, created with Christian Vince, was voted Campaign of the Decade. In 1993, with the wish to become his own boss, Eric Hollander returned to Brussels to open his own agency with a few friends and set about doing advertising in a different, more creative and responsible way. LHHS changed its name a few years later to Air and became successful in both Brussels (Spa, Mobistar, Delhaize, Delvaux, Cap 48, Amnesty International, AG just recently...) and in Paris with its subsidiary Air Paris (Dior J'adore, Flower by Kenzo, Miracle by Lancôme...). Today, after 28 years, Air is more active than ever, just as independent, creative and responsible, and is still driven by a desire to build bridges between people, culture and brands.