"Instead of optimizing human beings for technology, we should be optimizing technology for humans."
Our society has reoriented itself to the present moment. Everything is live, real-time, and always on. Wall Street traders no longer invest in a future; they expect profits in the ultra-fast moment. Voters want immediate results from their politicians, having lost all sense of the historic timescale on which government functions. Kids text during parties to find out if there’s something better happening in the moment, somewhere else. It’s not a mere speeding up, however much our lifestyles and technologies have accelerated the rate at which we attempt to do things. It’s more of a diminishment of anything that isn’t happening right now—and the onslaught of everything that supposedly is. If the end of the 20th century could be characterized by futurism, the 21st is about presentism. We are no longer contending with future shock. The future is now.
In this talk, Douglas Rushkoff will convey “present shock” as it manifests on myriad levels: how it changes the way we make and experience culture, run our businesses, invest our money, conduct our politics, understand science, make sense of our world, and form our beliefs, cultures and religions. He will share panic reactions to present shock (such as Narrative Collapse, Fractalnoia, Overwinding, and Apocalypto) right alongside more successful approaches to living outside what we have always thought of as time. In addition to general audiences, this talk is of particular interest to marketers and messagers attempting to communicate in a post-narrative age.