Should you invest in your own branded metaverse and sell customized clothing for your customer’s avatars as NFTs during a livestreamed virtual event? Absolutely not. The future of marketing lies not in our Fear Of Missing Out the latest trend. Using the 4N Strategic Model, Clo Willaerts shows the importance of investing in controlled creative experiments.
Clo Willaerts is a Belgian keynote speaker, author and digital strategy consultant. She has over 20 years of experience in digital business, digital marketing and digital culture. Clo describes herself as a girl geek, a classic tech blogger and a tech optimist who believes the technological singularity will bring both chaos and amazement.