Céline Naveau
Floriane Piquin
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Title of the presentation:
How Medi-Market took control of its search visibility with impact-driven software
About this presentation:
Content marketing and search engine visibility are at the heart of most digital strategies. Both make the most of a good natural referencing. As an e-commerce company operating in a very competitive environment, SEO is all the more important as it rhymes with a direct increase in online revenues. Through impact-oriented software combined with AI & personalized support, Medi-Market has succeeded in internalizing and improving its SEO management & results.
Biography
Céline Naveau – Co-founder Semactic
Céline started as an SEO consultant before coordinating a team of experts in Search marketing, Social ads, and Analytics. She also has extensive experience in marketing, communication and project management. Passionate about inbound marketing, she truly believes in tools that promote collaboration, autonomy, and agility.
Floriane Piquin – Acquisition Manager Medi-Market
Floriane worked for several years in a digital marketing agency before joining Medi-Market as Acquisition Manager. She defines the e-commerce revenue strategy and coordinates the related marketing actions including SEO, SEA and Web Analytics.