Berten Peremans

"MC = E². How marketing with creativity leads to much greater effectiveness."

Summary

Data is everywhere, but efficiency alone isn’t enough. To truly make an impact, we need to pair creativity with our marketing strategies. This proven approach drives greater effectiveness and delivers real results.

It’s time to bring creativity back to the forefront and unlock greater value.

Biography

Berten Peremans, Chief Strategy Officer at Publicis Groupe Belgium, where he leads the Strategy & Data team. Previously, Berten held various strategic roles at creative communication agencies in Brussels and Paris. Throughout his career, he has had the opportunity to contribute to the growth of a wide range of brands active in national, regional, and global markets. As a passionate advocate for the science and practice of creative effectiveness, and a member of the APG Expert Center at the ACC, he gladly helped bringing the MC=E2 whitepaper on creative effectiveness to life.