In this session, we'll dive into real-world success stories and explore the new AI tools that are redefining how marketers connect with customers. Get a glimpse on how Google Search is evolving and learn how you can leverage Google AI-powered tools to not only keep up with the competition but stay ahead of the curve.

The future of marketing is here, fueled by AI. Together we can make the role of marketeers more indispensable as ever before. Are you ready to harness its full potential?

Biography

Andy Serdons is Google Belgium's Country Marketing Manager and a recognized AI expert. Leading Search Ads Marketing for the Nordics and Benelux, he's at the forefront of AI-powered marketing strategies. Andy also heads Google's transformative program for digitally advanced companies, leveraging his profound experience in advertising, e-commerce, and AI (with an advanced AI Master's degree from KU Leuven) to drive impactful change.

Andy Serdons

"How to put AI in Action for you?"

Summary

Biography

The BAM Marketing Congress is your annual meet-up with professionals passionate about marketing.

Practical info