Programme

Marketing Village

Welcome Breakfast

08:00 - 09:00

Coffee Break + Meet the Expert

10:00 - 10:30

Lunch Break + Meet the Expert

12:45 - 13:45

Coffee Break + Meet the Expert

15:30 - 16:00

Afterwork Drink with DJ Bobby Ewing - powered by Emakina, an EPAM company

17:15 - 20:00

Inspire Stage

Opening session: Fleur Parnet & Kris Michiels

09:00 - 09:15

Opening keynote: Ann Handley

09:15 - 10:00

Matt Navarra (interview)

10:30 - 11:00

Unique brand growth through innovation (if done right)

11:05 - 11:35

From Algorithms to Empathy: How AI Shapes the Future of Customer-Centric Creativity

11:40 - 12:10

Web3: You Were Lied To – The Real Opportunity for Brands Beyond the Buzzwords

12:15 - 12:45

Marketing Makeover: The EU’s Green Claims Edition

13:45 - 14:15

The art of thinking in a digital world

14:20 - 14:50

Discover the Power of City Marketing

14:55 - 15:25

DEFY GRAVITY: Unlocking the code of human performance

16:00 - 16:30

A Live Journey Through Belgian Music History

16:35 - 17:15

Engage Stage

Healthcare or Sickcare, that’s the question. (And the solution, by the way…)

10:30 - 11:00

Healthy hydration: how purpose-driven marketing can enable brand growth

11:05 - 11:35

How do you make an email marketer's life easier?

11:40 - 12:10

The Digital Fog

12:15 - 12:45

How I build "Clyde for men" from scratch?

13:45 - 14:15

Tony’s Chocolonely, the impact company that makes chocolate

14:20 - 14:50

The Art of Empathy: Crafting impactful brand Narratives with AI

14:55 - 15:25

B Lab

AI in SEO, constraints and opportunities

10:30 - 10:45

Building brand communities & customer loyalty

10:50 - 11:05

Retail Media Masterclass: Unlocking High-Impact Activations to Drive Business Growth for Your Brands

11:10 - 11:25

How gaming transforms modern marketing

11:30 - 11:45

Efficient Marketing in 2025: More Impact with Less Budget

11:50 - 12:05

How I Made the First Movie Ever Funded by NFTs

12:10 - 12:25

Winning in Google: How to Combine AI and SEO for Unbeatable Rankings

12:30 - 12:45

SuperNova Pitch Stage

13:45 - 15:30

A Lab

Become a drop that starts a ripple of positive change! Discover The Ripple Effect

10:30 - 10:45

What If Your Organization Could Grow Simply By Taking CARE?

10:50 - 11:05

Workaholics - This is your wake-up call. Regain control of your life and time

11:10 - 11:25

Who said working in marketing couldn’t be meaningful?

11:30 - 11:45

Fail Fast, Win Big: The Risky Secret Behind Successful Campaigns

11:50 - 12:05

How to put AI in Action for you?

12:10 - 12:25

The Power of Print in a Digital World

12:30 - 12:45

#Marketingchallenges: How to create millions of personalised videos in record time?

13:45 - 14:00

Good users vs Bad users: How Contentsquare guides Proximus' website re-design

14:05 - 14:20

Generative AI in advertising: 15 ideas in 15 minutes

14:25 - 14:40

The Power of Symbiosis: Shaping Customer Interactions for Tomorrow

14:45 - 15:00

How Are You? The Media Marketing Mood Indicator Results

15:05 - 15:20

M Lab

Transforming Marketing with AI: Reality or Just Talk?

10:30 - 10:45

Digital Accessibility by 2025: Turning compliance into competitive advantage

10:50 - 11:05

How immersive mixed reality is reshaping customer experiences.

11:10 - 11:25

Advertising Blunders of 2024: What NOT to do in your next campaign

11:40 - 11:55

How technology can increase ROI on live event marketing campaigns?

12:00 - 12:15

Digital Innovation: Purpose over Technology

12:20 - 12:35

Bring your brand home: experience design as a local strategy

13:45 - 14:00

Adding intelligence to the content supply chain – beyond the AI hype

14:05 - 14:20

AI to the Rescue: Craft Stunning Email Campaigns in Just 15 Minutes

14:25 - 14:40

Attracting a next-gen audience takes more than loud campaigns

14:45 - 15:00

Brand safety in the era of AI

15:05 - 15:20

The BAM Marketing Congress is your annual meet-up with professionals passionate about marketing.

Practical info