The Meaningfulness of Marketing
The Belgian Association of Marketing wants to put Meaningful Marketing at the heart of brands, politics and society. Because more meaningful marketers will build more meaningful brands. Brands that have a positive impact on consumers’ and collective wellbeing. Brands that resonate with employees. Brands that generate wealth for their owners.
Sounds ambitious, challenging, demanding? For sure. But we always look at the bright side of life.
11:15 - 11:35 Ellen Kegels 🇧🇪 - LN Knits
Sustainable fashion and the importance of storytelling
11:40 - 12:10 Christophe Fauconnier 🇿🇦 - Innate Motion Group
Happiness is creating value as people, with people, for people
12:15 - Marketer of the year's point of view (NL) – Mieke Debeerst, Belfius
12:40 - 12:55 Award Announcement Belgium's New Brand of Year 2018