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The Meaningfulness of Marketing

The Belgian Association of Marketing wants to put Meaningful Marketing at the heart of brands, politics and society. Because more meaningful marketers will build more meaningful brands. Brands that have a positive impact on consumers’ and collective wellbeing. Brands that resonate with employees. Brands that generate wealth for their owners.
Sounds ambitious, challenging, demanding? For sure. But we always look at the bright side of life.

Morning

8:00 am

BREAKFAST & Learn

09:05 Opening by host Marcus Orlovsky
09:10 - 10:00 Simon White - FCB WEST
What's the purpose of brand purpose?
10:05 - 10:35 Ynzo Van zanten 🇳🇱 - Tony's Chocolonely
The story of an unusual chocolate bar
10:35 Break
11:15 - 11:35 Ellen Kegels 🇧🇪 - LN Knits 
Sustainable fashion and the importance of storytelling
11:40 - 12:10 Christophe Fauconnier 🇿🇦 - Innate Motion Group 
Happiness is creating value as people, with people, for people
12:15 - Marketer of the year's point of view (NL) – Mieke Debeerst, Belfius
12:40 - 12:55 Award Announcement Belgium's New Brand of Year 2018

Lunch

13:00 pm

NETWORKING LUNCH

Great Traiteur

13:00 pm

Lunch & Learn

13:00 pm

Lunch & Learn

 

13:00 pm

Lunch & Learn

13:00 pm

Lunch & Learn

 

13:00 pm

Lunch & Learn

13:00 pm

Lunch & Learn

Afternoon

14:30 - 14:40 - 90 Seconds startup presentations 
14:45 - 15:25 Franklin Foer 🇺🇸 - The Atlantic
The existential Threat of Big Tech
16:05 - 16:30 Yaser Bishr - Al Jazeera
How is the media doing in the Middle East? 
16:35 - Peter Schelstraete 🇧🇪 - Ubuntoo
The Architect of Value 
17:00 - Closing