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Morning

8:00 am

BREAKFAST & Learn

 

 

9:30 Opening Jean Cornet, President of the Congress Inspirators and host Marcus Orlovsky, Bryanston Square
9:40 - 10:25 Bob Hoffman 🇺🇸 - Ad Contrarian
Marketers Are From Mars, Consumers Are from New Jersey

10:30 - 11:10 Hugues Bersini 🇧🇪 - Université Libre de Bruxelles 
The two AI: conscious and unconscious 

 

11:15 - Break
11:45 - 12:05 Alfred Levi 🇳🇱 - AholdDelhaize
Retail media, the next marketers hope
12:10 - 12:30 Stéphane Amarsy 🇫🇷 - Inbox
Le marketing sera prédictif ou ne sera plus!

Lunch

12:30 pm

Networking Lunch

Great Traiteur

12:30 pm

Lunch & Learn

12:30 pm

Lunch & Learn

 

12:30 pm

Lunch & Learn

IBM

12:30 pm

Lunch & Learn

12:30 pm

Lunch & Learn

12:30 pm

Lunch & Learn

Bob Hoffman

 

Afternoon

14:10 - Battle of the Voices
14:25 - 14:55 Jos de Blok 🇳🇱 - Buurtzorg
What creates meaningful work and meaningful marketing?
15:00 -  15:20 Koen Delvaux 🇧🇪 - Joyn 
Connecting brands with local economy 
15:20 - Break
15:50 - BEElite Innovation Awards powered by Igepa
15:55 - 16:15 Elisabet Lamote 🇧🇪 - Trooper 
How to realise an efficient marketing campaign for a brand, and at the same time be socially involved?
16:20 - Marketer of the year's point of view (FR) – Aude Mayence, Delhaize
16:45 - 17:20 Tom Goodwin 🇺🇸 - Zenith Optimedia 
Advertising for the Post Digital Age 
17:20 - BAM Networking Drink & Party
17:30 
Book & Learn "Meaningful Marketing"

*Limited capacity

 

17:30 
BAM & Learn "Digital Maturity Benchmark"

 

22:00 - Closing

 

Morning

8:00 am

BREAKFAST & Learn

09:05 Opening by host Marcus Orlovsky
09:10 - 10:00 Simon White - FCB WEST
What's the purpose of brand purpose?
10:05 - 10:35 Ynzo Van zanten 🇳🇱 - Tony's Chocolonely
The story of an unusual chocolate bar
10:35 Break
11:15 - 11:35 Ellen Kegels 🇧🇪 - LN Knits 
Sustainable fashion and the importance of storytelling
11:40 - 12:10 Christophe Fauconnier 🇿🇦 - Innate Motion Group 
Happiness is creating value as people, with people, for people
12:15 - Marketer of the year's point of view (NL) – Mieke Debeerst, Belfius
12:40 - 12:55 Award Announcement Belgium's New Brand of Year 2018

Lunch

13:00 pm

NETWORKING LUNCH

Great Traiteur

13:00 pm

Lunch & Learn

13:00 pm

Lunch & Learn

 

13:00 pm

Lunch & Learn

13:00 pm

Lunch & Learn

 

13:00 pm

Lunch & Learn

13:00 pm

Lunch & Learn

Afternoon

14:30 - 14:40 - 90 Seconds startup presentations 
14:45 - 15:25 Franklin Foer 🇺🇸 - The Atlantic
The existential Threat of Big Tech
16:05 - 16:30 Yaser Bishr - Al Jazeera
How is the media doing in the Middle East? 
16:35 - Peter Schelstraete 🇧🇪 - Ubuntoo
The Architect of Value 
17:00 - Closing