Meet the Congress Captain, Alex Thoré

For the 3rd time we welcome Alex Thoré as our Congress Captain. Alex is a passionate marketer who is not afraid of a challenge. But who is he really?


More than 20 years of experience

Alex Thoré is a Brand & Business Builder.  In his career from Brand Manager to Director, he has worked for several major brands, such as Procter & Gamble, Pernod Ricard, Danone, Coca-Cola and Proximus.  He has more than 20 years of experience in the FMCG and services sector, both in B2C and B2B. Thanks to the combination of data and marketing, he has helped many brands to grow.

Marketing is a hobby

His life partner says that marketing is his hobby.  It gives him a kick when the results go up. With this passion, Alex launched Magis as a performance marketing service in mid-2018. In 2019, together with Kjell Colsoul, he launched the agency BUDA, where he focuses on a combo of brand experience and unique content. 

When he’s not enjoying family life, he stays marketing active with roles in the BAM's Board of Directors, the Effie and BtoB Awards.

Alex is happy to make his expertise available again this year to steer the 41st edition of the BAM Marketing Congress through navigable waters as a responsable captain. Thanks Alex!

Alex Thoré about this year's congress theme

"Embrace Uncertainty


Alex Thoré Congress Captain

Alex Thoré Congress Captain

Alex Thoré Congress Captain

The BAM Marketing Congress is your annual meet-up with professionals passionate about marketing.