Discover the theme of this year's Congress

The 42nd edition of the BAM Marketing Congress takes place on 7 and 8 December 2023 and aims to inspire and support marketers in reinventing themselves through the theme of "RE-THINK!".


Never before have changes been so fundamental: in the way we work, the way we travel, the way we create.... Technology is accelerating these drastic changes even more. 

With this year's Congress theme, "Re-think," we want to encourage you to question you routines and redefine your approach. Let’s explore new opportunities together and stay ahead in this rapidly changing landscape.  

As our Congress Captain Alex Thoré states in his mission:
In a context where the crisis drives organisations to question themselves, where we are looking for new ways to stay meaningful and where evolution towards the 3rd Internet is AI accelerated, we have the opportunity to inspire marketers to reinvent themselves. That reinvention needs to be more than superficial, we need to RE-THINK our fundamentals.” 

Therefore, this year's BAM Marketing Congress is more important than ever. It provides a platform for marketing professionals to come together, share knowledge and experiences, and learn from each other's successes and failures. By doing so, we can collectively rethink our approach to marketing and take the necessary steps to thrive in a rapidly changing world.

The first keynotes foreshadow an exciting programme!

More than 50 marketing experts spread across a main stage, two large side stages and several workshops will give you the inspiration to rethink your thinking. The theme will be developed around BAM's marketing pillars: Technology, Sustainability, Inclusion & Diversity, Health & Well-being, and Ethics. Through these pillars, we want to encourage today's marketers and be their bright spot in this fast-moving world.

The programme is still under construction, but participants can count on a solid line-up of marketing experts. The first keynotes will be announced in the coming weeks on our website and social media accounts.

Network opportunities in the Marketing Village

Aside from two days of high-level speeches, you can count on meeting 2 000 fellow marketers to network, exchange ideas, establish partnerships and share experiences. During the breaks, you can enjoy a lively atmosphere in our famous Marketing Village, where you can catch up with colleagues and meet speakers and new peers. Numerous partners will also showcase their tools, expertise, and novelties at custom made booths.

We truly believe that attending this event will provide you with all the tools and knowledge you need to take your marketing strategy to the next level. So don't miss this opportunity to network with fellow marketing professionals, learn from industry experts, and discover the latest techniques and approaches for staying relevant in today's ever-changing market. Join us and let’s RE-THINK!


The BAM Marketing Congress 2023 is open to everyone working in marketing, sales, or communication. Early bird tickets are currently available (until 17/07/23) at an advantageous rate. These include two days of marketing inspiration, food and drinks, a goodie bag full of great products, and access to the online learning platform after the Congress.