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The Meaningfulness of Marketing: Rachel about Death and Rise of Media Tycoons

Editors-in-chief used to decide which piece of news would come on the front page. Algorithms have now taken over that role, and likes and shares have become more important than readership and viewership figures.
So media brands seem to have lost the edge as their priority is cracking algorithms to come on top in Facebook or Twitter streams.
But not all media brands are prepared to give up.
We have invited some of those at the forefront of the counter-attack to share their plans.