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Xavier Huberland

Directeur Général du Pôle Médias

RTBF

Bio

Experienced Manager/Leader from research to marketing/sales challenges in FMCG/Telco/Media, though Nielsen Marketing Research, Kraft Foods, Proximus, RTL Belgium, RTL Group and RTBF.

Abstract

RTBF journey: content first

Media brands/channels selected according to audience usages. Added value of media brands will last over time, definitely for a public broadcaster. Therefore the RTBF Vision 2022 plan with a significant organization turnaround in 2018.