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Tom Goodwin

EVP, Head of Innovation

Zenith Optimedia

Bio

Tom is the EVP, Head of Innovation for Zenith Media. His role is to understand new technology, behaviors and platforms and ideate and implement solutions for clients that take advantage of the new opportunities.

Tom is also voted the #1 voice in marketing by LinkedIn with over 600,000 followers on the platform. He is is also one of the 30 people to follow on Twitter by Business Insider & the top two people in advertising to follow by FastCompany.

As industry provocateur and commentator on the future of marketing and business, he is a columnist for the Guardian, TechCrunch and Forbes and frequent contributor to GQ, Ad Age, Wired, AdWeek, Inc and Digiday. He features on Global TV as a regular guest on i24News is “Cutting Edge” section. Tom is currently working on a commissioned book titled Digital Darwinism.

Abstract 

Advertising for the Post Digital Age

8 Themes to understand the future in the context of the past, a way to rethink advertising around new possibilities, not adapt thinking from the past.