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Susan Weinschenk

Behavioral Scientist, Author, Speaker, Consultant, Mentor

The Team W


Susan Weinschenk has a Ph.D. in Psychology and is the Chief Behavioral Scientist and the CEO at The Team W, Inc. She is a consultant to Fortune 1000 companies, start-ups, governments and non- profits. Dr. Weinschenk is the author of several books, including 100 Things Every Designer Needs To Know About People, 100 MORE Things Every Designer Needs To Know About People, and How To Get People To Do Stuff. Her clients include Disney, Zappos, Western Governor’s University, the European Union, Discover Financial, and United Health Care. Dr. Weinschenk is also an Adjunct Professor at the University of Wisconsin, and writes two popular blogs — one at her own website and ‘Brain Wise: Work better, work smarter’ for Psychology Today.

Talk introduction

The Future of Human-Technology Interaction

Machine learning, advanced robots, and virtual reality are here. Crucial design and ethical decisions are being made, and will be made in the near (3-5 year) future that will shape the interactions between machines and people for years to come. Today’s designers and product managers will be and are the architects of these relationships moving forward.

Learn what are the most important decisions designers will make, and the skills and knowledge you will need to design our future with technology.