Steve is Chief Digital Officer responsible for the global digital business of McDonald’s for DDB Worldwide and is also responsible for developing strategic services and partnerships for DDB Europe. Steve is an experienced business leader with a background in CRM and digital communications, technology and business transformation and innovation.
Before joining DDB in April 2012 as European Head of Mobile, Steve was a founding partner of iconmobile, a design and technology consultancy working with O2, Vodafone, Orange, Lloyds and Visa developing new services and products. Prior to that Steve was CEO of Lost Boys UK which later became LBi and European business director at Modem Media Poppe Tyson running General Motors across Europe. Steve began his career in CRM and data at Proximity London and later moving to TMW.