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Peter Schelstraete 

Founder and CEO



Peter is co-founder and CEO of UBUNTOO, a tech platform that aims to become the ‘Linkedin for Sustainability’. UBUNTOO helps corporations to achieve their sustainability goals by connecting them to a groundswell of entrepreneurs, innovator and influencers. Additionally, he advises and angel-invests in a portfolio of startups.

Previously, Peter was at The Coca-Cola Company. In his 19 years’ tenure, he held a variety of high profiles roles, including Global VP Digital, Assets, Licensing & Retail – responsible for the company’s digital transformation and the management of sports and entertainment assets. During his earlier role as CMI for Asia Pacific, Coca-Cola was awarded “Advertiser of the Year”  and “Most Admires Marketer”. Before joining Coca-Cola, Peter worked Beierdorf / Nivea Cometics in Europe.

Being a true world citizen, Peter has lived and worked in four continents. He has Master’s degree in commercial Engineering at the University of Leuven., Belgium and also holds a Postgraduate Master’s degree in Business Management from the University of Montpellier in France.


The Architect of Value 

The emergence of mass media during the second half of the 20th century has given rise to the Marketing Artist and a multi-billion-dollar industry based on brand and product storytelling. With the digital revolution of the 21st Century, the pendulum has swung towards a generation of Marketing Engineers who are leveraging an ever-growing availability of data and algorithms to develop personalized offerings.

With these 2 contrasting schools, the Marketing worlds seems in disarray and in need of a new NorthStar.

During his 30min talk, Peter Schelstraete will explore a new pathway for Marketing. His findings are based on the MARS Marketing Research project, conducted by a team of 5 researchers for the Mobile Marketing Association and Forbes Magazine and for which more than 100 CMOs and Senior Marketers of 80 companies were interviewed.