Oli is Head of Research at Thinkbox, the marketing body for commercial TV in the UK. Thinkbox works with the marketing community with a single ambition: to help advertisers and agencies get the best out of today’s TV.
Prior to joining Thinkbox in 2013 Oli worked at OMD, as Insight Director, and had roles at Hall & Partners and News International.
The advertising industry is pretty unique. We’re generally educated, upmarket, and time-poor and this shows through in our lifestyles, attitudes and behaviour – particularly when it comes to technology and media.
In this session, Oli Robertson from Thinkbox will talk you through the relationship between media, advertising and the general public in the UK, before putting the advertising industry in the spotlight to see how accurately they reflect the rest of the nation.