Nell Watson FBCS FIAP FRSA is an engineer, entrepreneur, and futurist thinker who grew up in Northern Ireland. She lectures globally on Machine Intelligence, AI philosophy, Human-Machine relations, and the Future of Human Society, serving as Associate Faculty of AI & Robotics at Singularity University.
In 2010 Nell founded Poikos (now QuantaCorp), a machine learning-driven ‘AI for for body measurement’. Nell’s patented technology ‘dematerialises’ the 3D body scanner, by providing accurate 3D scans of the body with only 2D camera hardware, such as that found within smartphones, or laptops. This may then be applied to a range of markets, such as mass customisation, and health.
She is also Co-Founder of OpenEth.org, an ‘ethical explication engine’ that aims to crowdsource ethical heuristics for autonomous systems.
As we delegate more of our commercial decisions to machines, we are creating a new layer of smart economic agents, and a new ‘machine demographic’ to market to. Aristocrats once enjoyed butlers to care for their personal needs without needing to be asked, as well as managers to take care of their estates. Something similar is coming to every one of us, as machines find clever ways to make us happiest and healthiest we can be, given a certain budget. Enabled by blockchain technologies, economic agents will add a third layer to the web. Appealing to machines may soon make more sense from a marketing perspective than appealing to humans.