Maria is an international marketing executive with 20 years of experience in North America, Latin America and Europe on both client and agency side. She has extensive experience both on the client marketing side, notably in the FMCG sector, and on the advertising (media) side, currently with Havas Media Group.
Maria is currently Chief Insights & Analytics Officer at Havas Media Group where she is responsible for developing strategic analytical products, leading the Meaningful Brands practice and ROI solutions, all designed to help boost client KPI’s through media strategy.
Prior to her current role, Maria led local and regional operations for FMCG categories with over 300MM USD Revenues, most notably at Colgate Palmolive Co & Mondelez. She was responsible for global brand strategy and product innovation, leading cross-functional teams to accelerate product pipeline while boosting incremental impact on business results.
Maria has participated in several media and client industry events, most recently as a speaker at the International Festival of Media and a Media Jury member at Cannes Lions Festival of Creativity. She is also a member of the B Team (Virgin Unite) and the Innovation Leaders Club.
The rise of Tech Brands
Online & Electronics brands are now amongst the most meaningful brands worldwide. With a greater sense of purpose, they make a real difference on people’s lives. This Tech brands’ takeover is also true when it comes to content delivered to consumers – still, more than half of the content they provide is not meaningful to consumers. Find out how to improve Tech brand content to deliver more meaning to consumers and ultimately better business results.