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Lunch & Learn

HOW TO BUILD A MARKETING AUTOMATION STRATEGY WITH DATA AND CONTENT

Tim Karpisek
Denis Vandepitte

About the speakers

Tim Karpisek started in 2008 at EmailGarage, a Belgian pioneer in marketing technology. Here he learned from a hands-on approach on how data can benefit a wide range of marketing activities. In 2014 he was a driving force in the launch of RAAK. This new agency approach specializes in connecting actionable data with engaging content at the right moment in the customer journey. Today, as managing partner, Tim is responsible for the daily operations and strategy outline for key clients such as Carglass, Manpower and Brussels Airlines.

Denis Vandepitte monitors implementation, quality and results of several inbound marketing and marketing automation projects as RAAK’s very first customer success manager. While delving into the most significant marketing technologies to retain crucial hands-on experience, Denis is convinced that a solid strategy will always pay off in the long run.

About the session

How to build a marketing automation strategy with data and content?

Marketing automation is high on every marketers agenda. However we see that the effective implementation and results, do not meet the expectations that have been set. In this session we will show a methodology that any marketer can follow to shape a solid automation strategy. Expect key insights, hands on tips and the 4 most common mistakes marketers make in their automation project.