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Lunch & Learn

IF CONTENT IS KING, CONTEXT IS GOD

Bart Demeulenaere, Chief Commercial Officer

About the speakers

Bart Demeulenaere, CCO Clear Channel Belgium & the Netherlands

About the session

Context today is OOH’s Holy Grail, enabling brands to connect directly with consumers on an experiential level! Creative use of data allows this mass-medium to become a real targeting solution for specific audiences, increasing campaign effectiveness. Explore with us how OOH can help brands meet people!