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Lunch & Learn

CONTEXT IS EVERYTHING: REACH NEW HEIGHTS IN PERSONALISATION WITH AI

Wouter Van Geluwe, DMP Practice Lead EMEA

About the speaker

Organisations have never had access to more data, but doing something useful with that to improve the bottom line proves to be extremely difficult. Wouter’s specialty is showing organisations how to be truly customer-data-driven and he firmly believes that when you see the light and start listening to your customers through their behaviour, the impact on you and your company will be incredible.

About the session

In this session we’ll be focusing on Artificial Intelligence. AI has become an industry buzzword, leading many to question whether it can actually deliver on its promises. We’ll be tackling this head on – looking at what’s possible and where brands should be placing their efforts as they seek to make the most of AI’s potential. To understand more about what’s on the minds of business leaders when it comes to AI, data and personalisation we conducted research with 600 senior business decision makers across Europe. We’ll be sharing key insights helping you to achieve relevance.