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Karl Gilis

Co-founder and managing partner



According to PPC Hero, Karl is the number 3 most influential conversion expert in the world. He’s the G in AGConsult, a Belgium-based conversion optimization & customer experience company. He’s been making websites more successful since 2001. Always based on user research & facts.

Karl’s mission in life is to cure people that do online marketing based on gut feeling and opinions.

Karl teaches at several universities in Belgium, speaks at conferences all over the world and is a top rated trainer at CXL Institute. He’s also known as the UX comedian. He works for companies such as Suzuki, TUI, Sony and Carglass.

Talk introduction

Why you fail as a digital marketer. And what to do about it.


  • Why you suck at online marketing (Yep this session will be fun!)
  • Why words are so much more important than design
  • Some universal but often forgotten principles to boost your online success