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Jos de Blok

Founder and CEO

Buurtzorg

Bio

Jos de Blok is the founder and CEO of Buurtzorg (neighborhood nursing), a Dutch organization with more than 10.000 employees, offering community based (home) care services to more than 70.000 patients a year. Found in 2006 with one team of four nurses, Buurtzorg has transformed home-based health care and it has created an innovative method for nursing care at home. As a community based and client centered organization, Buurtzorg connects highly qualified licensed nurses and clients to create positive and proactive solutions that are effective, holistic and sustainable.

Organized in small autonomous teams of up to 12 nurses within a neighborhood-sized care area, Buurtzorg nurses bring groundbreaking synergy and expertise in a direct and connected relationship between care-giver and client. Buurtzorg has succeeded in reducing administrative burden for nurses, improving quality of care and raising work satisfaction for their employees.

Buurtzorg is supported by an innovative IT system and works without management structure. Internationalization stared by launching in Sweden, US, Belgium, Japan, China, Czech Republic, Korea, Scotland an the UK.

Jos de Blok is a nurse by education and considered a change agent in the Netherlands when it comes to the organization of community based care. Before he established Buurtzorg he had several senior management positions in home care organizations including director innovations for medial services.

Abstract

What creates meaningful work and meaningful marketing?

How intrinsic motivation create a carrier for meaningful marketing!

What does it ask from the organsisation, the culture?!