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Breakfast & Learn

2-day session – Spark your brand

Michael Buelens, Academy Supervisor, Typografics

About the speaker

Michael Buelens is one of the few Adobe Certified Instructors in Belgium. As Academy Supervisor at Typografics he has already trained hundreds of graphic designers, marketers and students. He’s an avid follower of the Adobe Creative Cloud and an enthusiastic public speaker. He’s a sci-fi fan, loves superheroes and according to him nothing beats pizza. At the BAM Marketing Congress: be ready for an experience, not a workshop or a course.

About the session

Are you a marketer who can’t get enough of storytelling? Do you use social media every day to showcase your brand? Come to the BAM Congress and get acquainted with Adobe Spark: the visual storytelling tool for marketers. Learn how to create and edit images quickly and easily for all your social media channels and discover how to strengthen your brand identity. This session is organised over 2 days and is practically oriented. The BAM Congress will be your playing field and your smart phone your weapon. Let’s find out who can create the best, most unique video or shoot the strongest image!

Session 1 – Thursday 7 December 08:00 – 09:00

Capture and Create
Introduction
Content velocity
Spark Post
Create social media assets on the go
Spark Page
Tell your story on a one page website
Lightroom Mobile
Capture the moment like a pro

Session 2 – Friday 8 December 08:00 – 09:00

Create more and Share
Spark Page
A deeper dive
Premiere Clip
Edit and compose video on your mobile
Spark Video
How important is video in social media? (Hint: it’s a rhetorical question)