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BAM & Learn

DIGITAL MATURITY BENCHMARK

About the session

Digital Maturity Benchmark is a diagnostic tool developed by Google and Boston Consulting Group, based on a study to identify what drives data-driven marketing maturity.

The Belgian Association of Marketing supports Google & BCG to implement this tool in Belgium.

First, it analyses where your business sits overall on a 4-point data-driven marketing maturity scale.

Then, it generates a personalised interactive report to help you level up across the 6 marketing dimensions which drive marketing maturity:

Attribution; Assets + Ads; Audience; Access; Automation and Organisation.

This session will present the tool and explain how it will be proposed on the Belgian market