BAM & Learn
DIGITAL MATURITY BENCHMARK
About the session
Digital Maturity Benchmark is a diagnostic tool developed by Google and Boston Consulting Group, based on a study to identify what drives data-driven marketing maturity.
The Belgian Association of Marketing supports Google & BCG to implement this tool in Belgium.
First, it analyses where your business sits overall on a 4-point data-driven marketing maturity scale.
Then, it generates a personalised interactive report to help you level up across the 6 marketing dimensions which drive marketing maturity:
Attribution; Assets + Ads; Audience; Access; Automation and Organisation.
This session will present the tool and explain how it will be proposed on the Belgian market